The growing use of ChatGPT has expanded beyond its original purpose as a tool, with some people turning to it for companionship and even emotional support. This reflects a broader trend where technology is often used in unintended ways. As AI adoption accelerates, we’re entering a “honeymoon phase,” where companies rush to integrate it—both to boost efficiency and to avoid falling behind—without fully considering long-term implications. 

While AI tools can foster a sense of human connection, some users have gone further—forming emotional attachments and even romantic feelings toward their chatbots. Many seek companionship, affirmation, or therapy-like support. However, without true context or empathy, the responses often lack depth and emotional warmth. Investor tools have also utilized the use of AI through various stages of the investment process with several tools such as, Fiscal.ai (formerly FinChat) and Acorns despite a recent MIT study reported that 95% of AI pilot projects fail, sparking investor anxiety and casting doubt over AI’s role in business. While the report primarily focused on startups—where failure is often due to broader challenges—it unintentionally fueled skepticism among those already doubtful of AI’s viability in existing business models. The real concern, however, lies in why these pilots failed—something corporate leaders should take seriously. Check out “An MIT report that 95% of AI pilots fail spooked investors. But it’s the reason why those pilots failed that should make the C-suite anxious”, by Jeremy Kahn for more insight.

We’re curious—how have you been weaving AI into your decision-making toolkit? Does the MIT study make you want to pull back or pause from incorporating AI into your operations? Leave the decision making to Osparna, we’re here to help.

Resources:

Kahn, J. (2024, August 27). An MIT report that 95% of AI pilots fail spooked investors. But it’s the reason why those pilots failed that should make the C-suite anxious. Fortune. https://fortune.com/2024/08/27/mit-report-95-percent-ai-pilots-fail-reasons-why-c-suite-should-worry/

Shuttleworth, C. (2025, June 19). Man devastated after robot ‘girlfriend’ resets and forgets him. Bristol Post. Retrieved September 4, 2025, from https://www.bristolpost.co.uk/news/uk-world-news/man-devastated-after-robot-girlfriend-10276984